The album has been pretty good acclaim so far and a few fans were actually delighted by the few tracks featuring Snoop Dogg and Los Angeles underground rapper Gizzle. The album has an edgy Daft Punk type electronic sound that makes Boys Noize such a smashing success, but surprisingly enough his more melodic single “ICH R U” is actually really good!
“ICH R U” is a softer electronic side of Boys Noize we don’t get too often, but it’s nice to have a fresh track with an even more fresh + innovative music video. Yup, that’s right. Not only is the track awesome, but the music video for “ICH R U” features a computer keyboard inspired world, including a DJ made out of computer keys.
It’s not often that I see music videos with characters and objects made out of computer keys, so I was quite impressed when I first hit play. The video rocks! Yes, the song is more melodic than you’d expect from Boys Noize, but it works. It’s a fun song with a cool fun video that will surely have your inner geek daydreaming about a DJ made out of keys, a disco ball made from keys, and the ultimate celebration of geekiness. Simply put, computers rock.